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Τετάρτη 2 Μαΐου 2012

FLY AWAY WITH ME KITTY

Frank sings....Come fly with me, let's fly, let's fly away. We take a small break and fly away with HELLO KITTY.
Taiwanese airline company EVA air has delved into a collaborative project with japanese toy manufacturer sanrio to decorate the exteriors of three of their planes with the image of cartoon cat character hello kitty. the three distinct feline motifs decorate the fleet of A330-300 airbus aircrafts flying highly-trafficked routes in asia. beginning in taipei's taoyuan international airport and ending in either sapporo or guam, individuals come take to the air in a 'magic jet'. the 'global jet' design connects hong kong and tokyo to taiwan while 'apple jet' planes fly between taipei, seoul and fukoka-- each plane shuttling their passengers in totally immersive cute kitten style.


From the moment individuals begin their interaction with EVA air in regards to these particular routes in taipei, the passenger is greeted by EVA air employees sporting hello kitty gear at a bright pink counter. travelers then begin the check-in process with electronic kiosks, light boxes, boarding passes, baggage tickets and identification all covered in the cute saniro character's likeliness. once having boarded the plane,
passengers are seated in chairs with headrests and pillows also picturing the face of the cartoon cat. as flight attendants begin in-flight service, customers have a choice of over 100 items designed specifically for the airlines including meal time, entertainment or toiletrie items to limited edition duty-free products all decorated with the beloved cartoon cat in a red bow.
Will you fly away with Kitty? A weird idea that I would assume targets Women..... could there be a market? If you ask me, I would like to have the experience one day to fly away with a Hello Kitty plane.
Anyways, it is an original idea and very girly. Loving the Kitty experience. Good Luck Eva Air.








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