SHWOPPING- Recycle Clothing

People that read my blog are now aware that I am a great fan of this REDUCE, REUSE, RECYCLE movement and since I saw this article about a famous UK leading Fashion Store, I wanted to promote this great cause.

Fashion department store Marks & Spencer launched its project called Shwopping, in an effort to recycle clothing and decrease waste, whereby they are encouraging their customers to 'shwop' which means swapping their unused garments in exchange for discount vouchers which they can use towards purchasing new clothes at M&S, while  their old outfits are donated to charity.

The project, which they refer to as a revolution, seeks to draw attention to the amount of clothing that's is thrown away every day in the UK and make a conscious effort to reverse this wasteful habit. The cause claims that approximately 10,000 articles of clothing go to landfills every five minutes.
Marks & Spenser has taken to the streets, installing a public display of unwanted apparel on a building in East London. The towering office is mounted with about 10,000 discarded garments, which really only represents five minutes worth of trashed clothing. It's excitigly weird to visualize the statement and the intent of shocking people into a change.
The Shwopping project placed over 1,200 "Shwop Drop" boxes at M&S stores across the UK for everyday shoppers to place their unwanted clothes into. The clothes are then transfered over to Oxfam, an international organization devoted to creating solutions for social problems like poverty. From there, Oxfam is set to handle the materials by reselling, reusing, or recycling them.

What a great idea...... can we maybe do something like that in Greece. I know myself that I have got a lot of clothes that I could hang of a building ;)